Christina “Crissy” Russo infuses traditional workforce and staffing business models with modern technology to drive profits and enhance experiences. She joined Nelson in 2015 as VP of marketing, becoming the first millennial to sit on the company’s executive leadership team. Nelson ranks on Staffing Industry Analysts’ list of largest US staffing firms. Prior to Nelson, Russo worked for outplacement provider RiseSmart, which Randstad Holding nv acquired last year in a $100 million deal.
Admitting she is “easily bored,” Russo jumped into her position at Nelson with both feet, developing new marketing programs, processes and initiatives including RecruitConnect, a candidate engagement tool aimed at colleges and universities. Russo graduated from San Jose State University in 2003 with a degree in business administration with a concentration in marketing. She played collegiate basketball and remains active in athletics while raising four children. “I enjoy what I’m doing,” Russo says. “I’ve found my niche.”